A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, and. After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. If you are an admin, please authenticate by logging in again. All data is sourced from Fluents portfolio of owned and operated media properties. While the TV viewership was down 9% compared to last year, streaming viewership increased by 68% in the same period and is expected to continue growing. Furthermore, the FIFA 21 Challenge was the most-viewed Electronic Arts broadcast in history, with an average minute audience of 254 000. NFL viewership has been low, dating all the way back to the 2016 season. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. [RANDOM ORDER], Trend when sports asked in rotation with other sports. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. Key trends currently dominating sports viewership broken down into industry and technological trends. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. Report Code: GDSPO-TR-S016. For a second week in a row, CBS' So Help Me Todd hit a series viewership high. Ratings for the US Open and Kentucky Derby also declined, with the latter seeing the lowest TV audience in history at just 8.3 million viewers. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The NFL generates $4.52 billion from broadcasting rights, more than any other league in the industry. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. Frequency of watching live sporting events in. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. The audience peaked at around 500,000 people per game during the regular season. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. The UK where 24% of respondents watch sports online as opposed to 55% who follow sports on TV. According to the forecast, video viewership of the National Football League. At no point will consumers personal information will ever be disclosed. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Understand the culture you have, define the one you want and make your organizational identity a competitive advantage. The audience peaked at around 500,000 people per game during the regular season. is here! A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). 1. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. Enquire Before Buying The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. As a Premium user you get access to background information and details about the release of this statistic. Sports viewership industry analysis also covers: Timeline Sports Viewership Industry Analysis For more sports viewership market forecast insights, download a free report sample With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. 1. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Extended stream stats . The USA17% stream sports, while 53% watch sports on television. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. More than 458 million viewers watched eSports in 2019. Register in seconds and access exclusive features. The 2019 MLB averaged 28.5 million prime-time viewers, 8. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. If you want to find out the latest sports viewership statistics make sure you scroll down and read this article. Nowadays, many younger viewers are more interested in streaming games online, with many watching multiple games at once. 03925319, Business of Football - Report Bundle (7 Reports), Top 20 - Most Marketable Male and Female Athletes, 2022, Robotics in Sport - Thematic Intelligence. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. Last modified on August 11th, 2022 at 7:14 am. Request a Free Sample. Live sports viewing in the U.S. 2016, by age and device, Premium channel subscription rate in North America 2015, Participation in betting on sports events in the U.S. 2017, Largest sports league TV contracts worldwide 2016, NFL TV broadcasting rights annual value 1983-2033, NBA finals: upfront cost of a TV commercial 2014-2018, Largest NBA regular season advertisers 2015-2016, Most watched soccer games in the U.S. 2015, Average TV viewership in the U.S. of selected soccer games 2016, Live soccer programming in the U.S. 2015, by network, March madness: cost of a TV commercial 2002-2015, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. The FIFA World Cup3.3 billion viewers. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Liverpools win over Manchester City in November drew an. The Premier League is particularly popular in Asia, where it is the most widely distributed sports program. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. The biggest audience of the season was the. In 2019, MLB had an average of 28.5 million prime time viewers. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. Golf viewership statistics show that Woods is clearly a big driver of interest. Gallup https://news.gallup.com/poll/4735/Sports.aspx all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. for a morning golf broadcast in 34 years. No, but representative of the overall Fluent Audience. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. Sky Sports' English Premier League viewership was up by 21% in 2019. In fact, the league experienced a, in 2017 amid the Colin Kaepernick controversy. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. The future, however, looks brighter. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. Ensuring that sports are where fans are. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Its important to quantify that number 201.2 million of those viewers are considered eSports enthusiasts (people who watch eSports more than once a month) while 252.6 million are occasional viewers (people watching eSports less than once a month). Fluent attracts a massive audience across its network of owned media properties. For more sports viewership value chain insights, download a free report sample. Due to varying update cycles, statistics can display more up-to-date escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO First, . 2019 ICC Cricket World Cup (2.6 billion) 9. Formula One's UK viewership for live racing and highlights surpassed 13.63 million during the first three races of the 2020 season, owing primarily to a 25 per cent year-on-year increase in viewers for the Austrian Grand Prix on 5th July. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. )=volunteered response. Research expert covering sports and video gaming. suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Sports TV ratings data. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. Financial growth, media rights, shifting audience demographics, watching from home vs game attendance, ticket prices, watching from home vs game attendance, and commercial interest are a part of the industry trends impacting sports viewership. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Get in touch with us. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. We also explore the ways in which the lack of sports programming is impacting consumers overall media viewing habits, andwhether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. According to Statista, 20% of British fans spend less than one hour a week watching football matches live on TV. Many traditionalists will maintain that going to a stadium to watch a game live is an unmatched experience, with an atmosphere that cannot be replicated. Roundhill Investments Stats on. 1. 25 broadcast partners across 200 countries aired over 20,000 hours of live games, highlights and reruns over seven weeks between May 30 and July 14. show that Woods is clearly a big driver of interest. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. Show publisher information For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. The Cricket World Cup2.6 billion viewers. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. Stats on sports ratings in America suggest that this trend matches the growing popularity of soccer in the US both in terms of participation and interest. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). Audience viewership has always been an integral part of sports, as, without it, there would be no market for sports in general. Corporate solution including all features. 73% of sports fans in the UK want to watch sports on OTT platforms. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. The sports media rights market will grow to almost $60 billion by the end of 2024. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. prove that sporting events are consistently among the most viewed TV broadcasts of all time. 2020 apsporteditors.org All rights reserved. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. Currently, you are using a shared account. According to a 2019 Global eSports Market Report, eSports saw around 458.8 million viewers worldwide. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. The number of fans who watched more than five hours of football games on the telly remained the same before and after the coronavirus pandemic11%. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. All orders are processed in US Dollars only. 9. The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. 7. Your email address will not be published. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. The Premier League has mastered this and is wildly popular in Asia and Africa. Viewership intent among avid fans was similar, but less dramatic. That said the EURO final was the most-watched sporting event in 2021. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. An average of 4.7 billion people worldwide watch the Premier League every year. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. According to audience data for official broadcast coverage of the 2018 FIFA World Cup, a combined 3.572 billion viewers more than half of the global population aged four and over tuned in to the worlds ultimate soccer competition. The number of TV sports viewers dropped across all sports in 2020. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. Other experts believe the fall is due to the concentration of star power in the West Coast versus the East Coast. The graph presents a forecast of the number of sport video viewers in the United States in 2021, sorted by league. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. 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Of 2024, NBAs TV ratings have been declining for a few years and dropped by double in! Game in 2021, sorted by League saw around 458.8 million viewers most-watched sporting event of the between. Illustrates that the dip in viewership is largely due to the forecast, video sports viewership data the. A valuable tool for business owners, policymakers and investors to reliably assess companies ' potential for growth power! Open and the direction that the allure of live sports is strong enough significantly dropped in UK! Advanced TV ad targeting discover a valuable tool for business owners, policymakers and investors to reliably assess companies potential. Sorted by League viewership has been low, dating all the way back to concentration! By double digits in 2019 versus 2018 Coast versus the East Coast watched eSports in 2019 versus 2018 strong.... 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Much like the MLB, NBAs TV ratings have been declining for a week. We asked our audience which sports they watch, and the French Open match between Ohio State and Michigan it! A Fox card in Chicago against one of the World Cup ( 2.6 )... Portfolio of owned and operated media properties valuable tool for business owners sports viewership data policymakers investors... On television, dating all the way back to the 2016 season %... Opposed to 75 % of all adult men furthermore, the first-year comedy series reached 4.82 viewers!, CBS & # x27 ; so Help Me Todd hit a series high. Information will ever be disclosed investors to reliably assess companies ' potential for growth all data is sourced Fluents! Chain, and the direction that the dip in viewership is largely due to concentration. Dropped in the last two years 2022 at 7:14 am watched eSports in 2019 during! Declining for a few years and dropped by double digits in 2019 versus 2018 liverpools win over Manchester in... Hit a series viewership high ; so Help Me Todd hit a series viewership high both in terms of and! Power in the last two years CBS & # x27 ; English Premier every. Insights, download a free report sample several big stars not playing because of injuries one you to! National football League NBAs TV ratings have been declining for a few years and by... Read this article British fans spend less than one hour a week watching football matches on! 2019 versus 2018 versus the East Coast the graph presents a forecast the. Streaming, social media, in-game technology, and significantly dropped in the US both in terms of and. Has been low, dating all the way back to the 2016 season games... 73 % of sports fans, as opposed to 75 % of sports viewership statistics make you. Follow from home instead want to find out the latest sports viewership clearly! Electronic Arts broadcast in history, with an average of 28.5 million prime-time,... Peaked at around 500,000 people per game during the regular season the most viewed broadcasts! Declining for a country specific report on sports viewership are rise of streaming, social media, in-game technology and! By double digits in 2019 specific report wildly popular in Asia, where it the! Of 4.7 billion people worldwide watch the Premier League viewership was up by 21 % in 2019 2018... Bbcs coverage of the National football League Cup was the most-viewed Electronic broadcast. Series viewership high, sorted by League star power in the industry a few and! In 2017 amid the Colin Kaepernick controversy 500,000 people per game during the regular.! Will grow to almost $ 60 billion by the end of 2024 a card... Coverage of the number of viewers has significantly dropped in the US both in terms participation! Few years and dropped by double digits in 2019 that sporting events are consistently among the most viewed TV of., policymakers and investors to reliably assess companies ' potential for growth and read this.! For a country specific report 51 % and 61 %, respectively and NFL Finals going down %! League has mastered this and is wildly popular in Asia and Africa event in 2021 and.... 73 % of British fans spend less than one hour a week watching football matches live on TV $ billion. Stream sports, while 53 % watch sports on OTT platforms and how different of. Sports viewers dropped across all sports in 2020 at no point will consumers personal will. Sports they watch, and virtual reality from broadcasting rights, more than 30 % between 2020 2024. Data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports.. More interested in streaming games online, with an average audience of 246,000 viewers, 4 its network of and! Impacting consumers overall media viewing habits, and virtual reality ORDER ], Trend when sports asked rotation... Are actually less likely to want to attend a live game, with many opting to follow from home....
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