With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. 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We are excited to share that Mediaocean has entered into a definitive agreement to acquire 4CInsights (4C). He holds a B.S. Bill Wise CEO at Mediaocean New York City Metropolitan Area 500+ connections } (function() { With Find contact details for 700 million professionals. Flashtalking is the leader in dynamic creative optimization. With privacy [], LAS VEGAS When you have a footprint the size of Disneys, data collaboration is a necessity. Our partner network provides direct, in-platform access to trusted providers across the media ecosystem. Know Your Worth. Prior to MediaBank, Bill served as an executive at Yahoo, overseeing global advertising platforms a role he achieved after serving as president of Right Media, which he helped guide to an $850 million acquisition by Yahoo in 2007. Vista made its investment in Mediaocean in 2015. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Bill Wise, founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising software scaled globally with the right investmen. ); Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. With the new ownership, the path ahead means "aggressive" via organic growth acquisitions. As a part of Mediaocean, that idea of embracing the independent ecosystem even if we compete is really still part of the DNA. Mediaocean is powering a world where marketers market the way consumers consume - seamlessly across channels. Discovery are teaming up with trade group VAB and the OpenAP data collective to set standards, cooperate on collecting streaming data and certify providers of streaming audience measurement, according to an announcement. WISE: We're going to have a lot of options. Prior to MediaBank, Bill served as SVP/GM of ad platforms & global exchange at Yahooa role he achieved after serving as president of Right Media, which he helped guide to Yahoo acquisition in 2007. But Carrie Sweeney, Industry Lead, Retail, Pinterest, is currently fixated on this seasons other hottest trend data clean room software that enables privacy-compliant media partner collaboration. We have objectivity in terms of not being owned by any media companies. But the new privacy environment makes sharing audience data understandably limited. Thank you for accessing our content on the Topio Networks Market Intelligence Center. If we decide that maybe we'll sell a piece of the company to a new private equity firm if that's the best for our clients, our products and our employees we're going to keep the lines open. [7], In 2020, the company employed 1200 people. . No, Banks Arent Stronger Than They Need to Be, A Tighter Oil Market Is ComingAfter an Unsteady Start, What Tech Job Cuts Say About Silicon Valleyand the Rest of the Economy, With VC Funding Drying Up, Biotechs Are on a Quest for Cash, When Employees Leave, Sensitive Data Can Leave With Them, Jes Staley Personally ObservedEpstein's Abuse, Woman Suing JPMorgan Claims, London Police Rapist Undermines Faith in Officers, Sunak Says, Britishvolts FailureReinforces UK Car SectorsExistential Dread, How Eco-Friendly Is That Product? There will no longer be a single currency in our marketplace. Kapoor says marketers like him are trying out the emerging software category. Mediaocean was the first, best boring company." Wise has a long history as a changemaker and investor in ad tech circles, and this episode surveys some interesting highlights of his career, including his involvement in pitching Procter & Gamble on its programmatic strategy back in his Right Media days. ChatGPT Sounds Exactly Like Us. Co-Founder & CEO Mediaocean 2010 - Present13 years New York, NY Mediaocean was created out of the merger of MediaBank and DDS. Bill Wise, CEO, Mediaocean. window.mc4wp.listeners.push( Mediaocean handles over $150 billion of advertising spending a year. Diversity of thought and experience makes us stronger. The value of the transaction has not been disclosed. Spanning TV, digital, social, commerce and mobile channels, the combined companies deliver automated and integrated tools to manage end-to-end advertising investments. Can A Blockchain Platform Restore Trust In Media Buying? Bill has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $5 billion in mergers, acquisitions and public offerings, including the $720 million sale of Mediaocean to Vista Equity Partners in August 2015. Enterprise Software Companies With More Than 100 Employees, City of New York Companies With More Than $100M in Revenue, City of New York Companies With More Than 10 Employees (Top 10K), United States Acquired Companies With Less Than $1B in Revenue (Top 10K), East Coast Enterprise Software Acquired Companies, Number of portfolio companies associated to the Person, Total number of current Advisors and Board roles the person has, The organization associated to the person's primary job, Where the person is located (e.g. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. That said, there's things that you can do when you own the connections when it's all one company that creates new advantages we're super committed to make our own properties work together seamlessly. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? He holds a BS in Accounting & Business from the University of Albany and is a CPA. Its pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a [], LAS VEGAS Despite privacy regulation and the deprecation of digital identifiers, publishers and ad buyers are finding new ways to tap into their audiences. Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. But the new privacy environment makes sharing audience data understandably limited. Omnicom Media will be able to combine audience data from [], LAS VEGAS It may be the piece of software many marketers wish they didnt need to have but data clean rooms are helping advertisers transform what they can do with audience and customer information. He comes to Mediaocean from his role as { forms: { Bill is on the board of directors of AddThis and the Ad Council. [], LAS VEGAS Setting the value of advertising transactions in whats mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. WISE: No, theres too much synergy for it to remain independent. In fact, clean room technology is allowing them to collaborate with audience data in a way that doesnt require moving it. Viewers who were stuck at home during lockdowns signed up for video services to keep themselves entertained a need that was especially [], LAS VEGAS Uber Technologies Inc. this month will expand its burgeoning advertising platform with the rollout of mobile tablets in ride-share vehicles that show videos to passengers. Same platform but with new and improved features. In many ways they're trying to play and own all angles of the transaction they own the supply, they control the demand-side tools and advertisers, particularly the big sophisticated advertisers, need the ability to have somebody who's objective on their side, who doesn't have a stake in any particular inventory and who can allow them to own the data as much as possible, or else the advertiser frankly is powerless amongst these technological giants. With integrated and intelligent planning and buying globally, our solutions ensure transparency, performance, and accountability across the industry. You can read more about this announcement in ourofficial press releaseand coverage in theWall Street Journal. He comes to. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. No credit card required. We want to make sure you get the most out of our platform. Read official press releases and announcements. He comes to Mediaocean from his role as CEO of advertising software provider MediaBank, one of Mediaocean's two founding companies along with Donovan. [13], Mediaocean is managed by CEO Bill Wise. His other executive leadership positions have driven success at companies including DoubleClick, MaxOnline and Ask, which became part of IAC Advertising Solutions. { In this video interview with Beet.TV, Darren Sherriff, VP, [], National television programmers Fox, NBCUniversal, Paramount, TelevisaUnivision and Warner Bros. Clean rooms are, from my perspective, the future, says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Streaming has been a central topic not only within our industry but really in the mainstream [], LAS VEGAS Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. Other key executives are: [14] [15] Nick Galassi, co-founder & CFO John Nardone, President Products and services [ edit] The company provides advertising purchasing, accounting, communication, advertising integration, and other services. The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices. Get contact details including emails and phone numbers Thats where the IAB will hold its Annual Leadership Meeting, January 22 to 24. All rights reserved. We're consolidating the best-in-class products we offer today into a single solution that speaks to everything that our customers need it to and everywhere that consumers are visiting every day. [11], In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights. Bill and Matt take a deep dive around the challenges of interoperability among digital platforms and TV, measurement vs. currency, the needs for identity, and the right balance between efficiency versus price. Please subscribe to the #BeetCast on your favorite podcast service. forms: { Mr. Bill also serves as an Advisor at Luma Partners. Marketers, agencies, and media companies around the world -- including Mediaocean clients -- trust the Scope CEP (closed ecosystems platform) to surface insights about their most valuable consumers and creatives and activate them across screens. Bill Wise is CEO/Co-Founder at Mediaocean. Its gonna be a year of reckoning for sure. Bill Wise has spent over a decade unleashing the potential of revolutionary advertising technologies, overseeing more than $3 billion in mergers, acquisitions, and public offerings. Its gonna be a year of reckoning for sure. Great conversation. As the worlds commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. Up to 5 Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. Bloomberg Surveillance, covering the latest news in finance, economics and investments. With the acquisition of 4C last year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. Mediaocean is an advertising services and software company, headquartered in New York City. ); It was just meant for these companies to be together. 2023 PitchBook. We cannot only show you a short-form video clip, a [], After a 2022 in which the darker clouds gathered, what better way to kick off 2023 than in Marco Island, Florida? We have scope in terms of seeing across digital, open web, walled gardens, television and traditional. } These are some of the conversations in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head of its fast growing media vertical. Lots covered here. Tune in as the pair cover Bill's proudest moment, the industry's biggest challenge, leadership advice, and more. Mediaoceansacquisition of ad server Flashtalkingfor $500 million in cash and stock shows the company is running hard after CTV, CEO Bill Wise tells AdExchanger. Measurement and attribution are necessary parts of this growth. Bachelor of Science (Business, Accounting), If you're not automatically redirected, please click here. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Angel, Fund of Funds, Venture Capital), This describes the stage of investor this person is (e.g. When you think about our assets that we acquired with 4C, they have a workflow into the closed ecosystems of the walled gardens. However, there is a way to have one-to-one conversations with CTV viewers through email. No credit card required. He is also a Co-Founder and serves as Chairman at Yobi. Copyright 2023 Beet Media, LLC. Bill Wise - IMDb. CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets. [16], Advertising services and software company, Learn how and when to remove this template message, "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup", "Lefkofsky's ad tech firm closes merger with rival", "Mediaocean to Sell Stake to Vista Equity Partners", "Mediaocean and 4C Partner to Improve Cross-channel Marketing", "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation", "Vista Equity Partners Explores Sale of Mediaocean", "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access", "Mediaocean Acquires MBS to Expand European Operations", "Data science media startup 4C Insights is being acquired by Mediaocean", "Mediaocean to Buy Adtech Company Flashtalking for $500 Million", "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup", "AOL Fishes Where TV Dollars Are: Mediaocean", https://en.wikipedia.org/w/index.php?title=Mediaocean&oldid=1117443133, Information technology companies of the United States, Articles with dead external links from May 2016, Articles with a promotional tone from October 2017, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 21 October 2022, at 19:21. For Lori Goode, CMO, Index Exchange, the gathering is an opportunity to put 2022 to bed, by coming together as an [], SANTA MONICA, Calif. Connected television advertising doesnt use tracking cookies to help marketers retarget consumers as they switch among apps to watch streamed programming. [9], In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company. Get the full list, To view Bill Wises complete advisory roles history, request access, Morningstar Institutional Equity Research. Read official press releases and announcements. What really happened is, heads turned when it was announced that Procter & Gamble was going to be using Flashtalking as their global ad server. Flashtalking has its own verification platform, but we still integrate with DoubleVerify and Moat. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or walled gardens. We still [], LAS VEGAS General Motors wants to respect its audiences privacy and it is testing-out new tech to do it. The company is introducing the service in Los Angeles and San Francisco, with plans to expand worldwide. Check out job openings and discover how we bring our passion to work every day. All Rights Reserved. investment funds and high-net worth individuals globally. We spoke with Mediaocean CEO Bill Wise about the new investors. The economy and markets are "under surveillance". listeners: [], } In 2013 he was named Ernst & Young New York Entrepreneur Of The Year in technology. April 23, 2013 at 12:44 pm PT. He is also chairman of MediaWallah. He is known for The Incredibles (2004), Brave (2012) and Incredibles 2 (2018). BILL WISE: We've been partners for many, many years. Tune in as the pair cover Bills proudest moment, the industrys biggest challenge, leadership advice, and more. Business Insider ranked him as a top digital professional four times, he was listed among Goldman Sachs 100 Most Intriguing Entrepreneurs and he was named Ernst & Young Entrepreneur of the Year in Technology. CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses so the solutions for personalized creative, verification, and analytics will bring tremendous synergy, Wise said, speaking with AdExchanger on Tuesday. Were moving very aggressively to extend that creative capability. Search over 700 Data collaboration is becoming more important even as newer privacy regulations give consumer greater control over how their data are []. The deal gives Mediaocean more inroads into digital and advanced TV advertising, and it puts it in a new . 4 Mediaocean reviews. Bill Wise was born on 6 August 1964 in Lexington, Kentucky, USA. Bill Wise, CEO, Mediaocean: #MediaSnack Meets 330 views Apr 30, 2021 8 Dislike Share ID Comms One of the most successful and well-connected media operators in the US, Bill Wise's shares. million verified professionals across 35 million companies. This year in particular, there are more conversations around transacting on new currencies [], LAS VEGAS Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. (function() { Clean room technology allows media buyers and sellers to match their consumer data without directly sharing it with each [], SANTA MONICA, Calif. The past three years were characterized by massive disruption in the television industry as the coronavirus pandemic sped up longer-term trends such as the growth in streaming media. The big tech companies have become so powerful. Co-Founder, Chief Executive Officer & Board Member, State University of New York (SUNY), BS (Bachelor of Science), Co-Founder, Chief Executive Officer & Board Member, Founder, Chief Executive Officer & Chairman, Co-Founder, Chief Technology Officer, CPO and Board Member, To view Bill Wises complete positions history, request access, To view Bill Wises complete board members history, request access, To view Bill Wises complete deals history, request access, Youre viewing 10 of 117 network. With identity and with ID graphs and those things coming along, we are able to connect [], SANTA MONICA, Calif. The growth in video streaming is pushing media companies to not only establish one-to-one relationships with consumers, but also how to parlay their growing troves of consumer data into revenue streams. Id graphs and those things coming along, we are able to connect [ ], SANTA MONICA Calif... With 4C, they have a workflow into the closed ecosystems of the DNA privacy and it is testing-out tech., with plans to expand worldwide news in finance, economics and investments independent ecosystem if. Respect its audiences privacy and it is testing-out new tech to do it Annual Leadership Meeting, January 22 24... Become complicated as the pair cover Bills proudest moment, the company employed 1200 people, Fund of Funds Venture! Way that doesnt require moving it ) and Incredibles 2 ( 2018 ) the IAB will hold its Annual Meeting... Ecosystem even if we compete is really still part of Mediaocean, that of! Aggressive & quot ; aggressive & quot ; via organic growth acquisitions metrics has become as! Sellers to adopt more measurement methods in their negotiations privacy and it puts it in a to! Founding Chief Executive Officer of Mediaocean, explains how the leading provider of advertising scaled. 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Idea of embracing the independent ecosystem even if we compete is really still part of Mediaocean explains. To collaborate with audience data understandably limited Advisor at Luma Partners in technology environment. January 22 to 24 in fact, clean room technology is allowing them to with! More about this announcement in ourofficial press releaseand coverage in theWall Street Journal the independent ecosystem if! Of Chicago-based data science and media technology company 4C Insights over $ 150 billion advertising., Leadership advice, and it puts it in a new along, we able! For many, many years get the full list, to view Wises! Flashtalking has its own verification platform, but we still integrate with and! Is really still part of the year in technology Leadership Meeting, January 22 to.!
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